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Kibble, treats, a complementary feed for dogs, cats or farm animals: I build the product with you, from formula to label.

Animal feed follows Regulation 767/2009: composition, labelling, regulated claims. Additives are authorised species by species, and feed materials have their own catalogue. The plant that makes it must be registered or approved.

One trap among many

Kibble “against stones”: not allowed, except as dietetic feed.

Animal feed cannot claim to prevent or treat a disease. Only a dietetic feed may target a specific purpose, such as dissolving struvite stones in dogs and cats, with its mandatory statements.

Regulation (EC) No 767/2009, art. 13 · Regulation (EU) 2020/354

For your project

  • The formula checked against the additives authorised for the target species, and against undesirable substances.
  • Claims: what can be said, and what tips the product into dietetic feed.
  • Feed materials and their suppliers, compared.
  • One brief sent to the shortlisted manufacturers, and quotes you can compare.
  • The label reviewed, statement by statement.

What you receive

  • A feasibility summary: what passes and what blocks, country by country.
  • Manufacturing quotes you can compare line by line.
  • A print proof reviewed before printing.
  • A product ready to go on the market, with its filings prepared.

What I do, and the few moments when you step in.

  • Me
  • You

Contract manufacturers on file50+
Raw material suppliers on file170+
Additives in the EU register1,300+

Counted in my database on 8 October 2026.

The fee covers my work, from studying the project to market launch. It is an estimate: the firm amount is set by quote, after a first conversation. A first round of manufacturer quotes usually takes two to three weeks.

The three other fields

  Food supplements

From capsule to gummy: the formula dose by dose, through to the filing.

  Food products

Bars and drinks: the recipe and its label, Nutri-Score included.

  Cosmetics

Creams and serums: the formula read against the annexes, through to notification.

I read every request myself, and I come back to you with what I can do, or with what stands in the way.